The homeowners insurance "fragmented phase" story — why national headlines about "stabilizing rates" don't match the reality for homeowners in NC, VA, TX, and KY.

If you've been hearing that homeowners insurance rates are finally cooling off, you're not wrong — nationally, the trend is real. But if you live in North Carolina, Virginia, Texas, or Kentucky and just opened your renewal notice, you may be wondering why nobody told your insurer.

The short answer: we're in what industry analysts are now calling a "fragmented phase" of the homeowners insurance market. What that means for you depends heavily on where you live, what your home is made of, and how much loss exposure your insurer sees in your zip code. Here's what you need to know — in plain English.


The National Picture Looks Better. Your State May Not.


New research from S&P Global Market Intelligence shows that the pace of homeowners insurance rate increases has slowed significantly across the U.S. After a brutal stretch — with nationwide effective rate changes averaging around 13.6% in 2024 and 6.3% in 2025 — that figure has dropped to roughly 1.8% through mid-2026.

That's real progress. Insurers spent the better part of three years racing to catch up with skyrocketing rebuild costs, catastrophic weather losses, and inflation. Many markets have now "absorbed enough rate to catch up," according to S&P analysts.


But here's the catch: that national average masks enormous variation by state. Some states — like Minnesota and Colorado — saw their rate increases drop from nearly 17% in 2025 to under 1% this year. Others haven't caught up yet. High-loss-exposure areas are still seeing meaningful increases.


North Carolina is a good example. State Insurance Commissioner Mike Causey approved a 7.5% average homeowners rate increase effective June 1, 2026 — following another 7.5% increase in 2025. For a homeowner who was paying $1,800 a year two years ago, that's now potentially over $2,000, with no clear ceiling in sight depending on where you live in the state.


Why "Fragmented" Matters to You as a Homeowner


The term "fragmented phase" is industry shorthand for a market that's no longer moving in one direction uniformly. Instead of broad, across-the-board increases, insurers are now getting surgical. Rate changes are driven by factors like:

  • Peril exposure — Are you in a coastal area, floodplain, or a region prone to severe storms and tornadoes? Rates in those zones continue to climb.
  • Property age and construction — Older homes, especially those with aging roofs, electrical systems, or plumbing, are being rated differently than newer construction.
  • Carrier appetite — Some insurers are pulling back from certain states or counties entirely, reducing competition and leaving remaining carriers with more pricing power.
  • Non-rate actions — Many insurers are keeping headline rates lower while quietly raising deductibles or tightening coverage terms. Your premium might not jump — but your coverage might shrink.

This is why two neighbors with similar homes can get very different renewal quotes — and why shopping your coverage every 1–2 years matters more now than it ever has.


What Emerald Insurance Advocates' Homeowners Should Do Right Now


If your homeowners renewal is coming up — or you haven't reviewed your policy in the past 18–24 months — now is the right time to take a fresh look. Here's what an independent insurance advocate would tell you to prioritize:

Check your dwelling coverage limit. With construction costs still elevated, many existing policies are underinsured. You want your policy to cover the actual cost to rebuild, not the market value of your home.

Review your deductible structure. Insurers have increasingly moved to percentage-based deductibles for wind, hail, and hurricane — sometimes 1–2% of your dwelling coverage rather than a flat dollar amount. On a $400,000 home, that's $4,000–$8,000 out of pocket before insurance kicks in.

Shop the market. The fragmented market means one carrier's rate for your property could be meaningfully different from another's — for the same coverage. An independent agent with access to multiple carriers can find you options your current insurer won't offer.

Ask about discounts you may be missing. Roof age, security systems, loyalty discounts, and bundling with auto coverage are all levers that can offset rate increases.


The Bottom Line


The homeowners insurance market is stabilizing in some parts of the country, but "stabilizing" doesn't mean "cheap" — and it certainly doesn't mean uniform. If you're in North Carolina, Virginia, Texas, or Kentucky, you're operating in a market where state-specific conditions still drive significant variation. The best move is to get independent advice from someone who can see your options across the full market — not just one carrier's offerings.


At Emerald Insurance Advocates, we help individuals and families across NC, VA, TX, and KY make sense of a complicated insurance landscape. We work for you — not an insurance company — so our goal is simply to make sure you have the right coverage at the best price available to you.


Ready to review your homeowners coverage? Contact us today at emeraldinsuranceadvocates.com or reach out directly — we'd be glad to take a look.

Authored by: Libby Woolcock, MBA, LUTCF

Founder, Insurance Agent

Licensed in AZ, IN, KY, MO, NC, TN, TX, VA, WA

15 years experience insurance

This post was inspired by two stories from Insurance Journal's August 13, 2026 Daily Headlines and Claims Journal (August 14, 2026): "Homeowners Insurance Market Reaches 'Fragmented Phase,' Says S&P GMI" and supplemental research on North Carolina's 2026 homeowners rate approvals. Additional data sourced from S&P Global Market Intelligence and InsuranceJournal.com

By Libby Woolcock August 17, 2026
If you've seen headlines saying home insurance rate increases are finally slowing down, you might be wondering why your North Carolina premium just went up again. The short answer: those national trends don't apply equally to every state — and right now, North Carolina is one of the places still feeling the squeeze. Here's what's happening, why it matters, and what you can do about it before the situation gets harder to manage. The National Picture Looks Better — But NC Is an Exception New research from S&P Global Market Intelligence released this week shows that homeowners insurance rate increases nationally have dropped dramatically: from an average of 13.6% in 2024 to about 6.3% in 2025, to roughly 1.8% so far through mid-2026. S&P calls this the "fragmented phase" of the market — meaning the days of broad, nationwide rate hikes are largely behind us, and what happens to your premium now depends heavily on where you live. States like Minnesota and Colorado, which saw rate changes of nearly 17–18% just last year, are now sitting at increases of less than 2%. But other states — North Carolina among them — are still experiencing meaningful increases because the underlying risks, regulatory timelines, and insurer loss histories haven't normalized the same way. In North Carolina specifically, a two-year rate settlement means homeowners are in the middle of a phased 15% total increase: 7.5% took effect in 2025, and another 7.5% hit on June 1, 2026. The NC Rate Bureau had originally requested a 42.2% increase, citing the rising cost of reinsurance, construction inflation, and increasingly severe storms. The Insurance Commissioner rejected that request, but the settled increases are still very real for families reviewing their bills right now. What's Driving Risk — and Rates — Higher in NC Three interconnected pressures explain why North Carolina isn't getting the relief other states are seeing. Storm exposure. North Carolina sits squarely in the crosshairs of Atlantic hurricane activity and inland flood events. Climatologists at the U.S. Climate Prediction Center just issued a striking forecast: there's now a 69% chance of a historic El Niño event this fall and winter — one that could exceed anything recorded in the 76 years scientists have been tracking it. An El Niño of this magnitude typically means more intense late-season storm activity in the Southeast. For NC homeowners, that's a real concern heading into the fall. Construction costs. Rebuilding after a loss is significantly more expensive than it was three years ago. Labor shortages and the lingering effects of materials inflation mean that your dwelling coverage limit — the amount your policy would pay to rebuild your home — may be lower than what it would actually cost to reconstruct. Many NC homeowners are underinsured without knowing it. Reinsurance costs. Carriers don't absorb catastrophic loss risk alone — they purchase reinsurance to share it. Those reinsurance markets have been expensive, and those costs flow downstream to consumers through higher premiums, higher deductibles, or both. When reinsurers tighten, coverage options narrow. What Smart NC Homeowners Should Do Right Now Knowing why your rates are rising is one thing. Knowing what to do about it is where an independent insurance advocate can make a real difference. Review your dwelling coverage limit. Given inflation in construction costs, there's a good chance your home is insured for less than it would cost to rebuild today. Ask your insurer or an independent agent to run a replacement cost estimate — not market value, replacement cost — and make sure your coverage keeps pace. Shop the market. Unlike captive agents who represent a single carrier, an independent insurance advocate works on your behalf across multiple companies. In a fragmented market like this one, rates vary significantly from carrier to carrier for the same home. Shopping the market could save you hundreds of dollars annually even in a difficult rate environment. Don't reduce coverage to reduce the bill. This is a common and costly mistake. Raising deductibles strategically can help manage premiums, but dropping coverage limits or removing endorsements (like extended replacement cost coverage or sewer backup protection) to cut costs can leave you dangerously exposed after a storm. Check your flood coverage separately. Standard homeowners policies don't cover flooding. With El Niño expected to intensify storm and rainfall patterns across the Southeast, flood risk is a timely concern for NC homeowners — especially those not in traditional flood zones who may assume they don't need it. Whether your premiums just ticked up and you want to know if you're getting a fair deal, or you haven't looked at your homeowners coverage in a few years and aren't sure it still reflects what your home would cost to rebuild, this is a good time for a fresh set of eyes. At Emerald Insurance Advocates , we provide independent insurance advice with no loyalty to any single carrier — only to you. We serve clients in North Carolina, Texas, Virginia, and Kentucky, and we're here to help you make sense of a market that's anything but one-size-fits-all. Contact us at emeraldinsuranceadvocates.com to schedule a no-pressure coverage review.
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